Privacy Policy

Effective date: 9 September 2026
Last updated: 9 September 2026

1. Introduction

Leo Sneaker Shop (Pty) Ltd, registration number 2026/435100/07, trading as Leo Sneaker shop, respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you:

  • Visit https://www.leosneakerstore.co.za
  • Register an online account
  • Purchase products from our store
  • Contact our customer-support team
  • Subscribe to marketing communications
  • Interact with our advertisements or social-media pages

For purposes of the Protection of Personal Information Act 4 of 2013 (“POPIA”), Leo Sneaker Shop (Pty) Ltd is the responsible party for personal information processed through our store.

2. Our Business Details

Business name: Leo Sneaker Shop (Pty) Ltd
Trading name: Leo Sneaker shop
Registration number: 2026/435100/07
Website: https://www.leosneakerstore.co.za
Email: sales@leosneakerstore.co.za
Telephone/WhatsApp: +27 61 696 6508
Business address: 74 Beach Road, Gordon’s Bay, Cape Town, Western Cape, 7151, South Africa

Privacy enquiries and requests may be sent to:

Email: sales@leosneakerstore.co.za
Subject: Privacy Request

3. Personal Information We Collect

Depending on how you interact with our store, we may collect the following information:

3.1 Identity and contact information

  • Full name and surname
  • Email address
  • Telephone or WhatsApp number
  • Billing address
  • Delivery address
  • Account username
  • Company information, where applicable

3.2 Order and transaction information

  • Products ordered
  • Product sizes, colours and variations
  • Order number
  • Order value
  • Payment method selected
  • Payment confirmation and transaction reference
  • Delivery, return, exchange and refund information
  • Communications relating to an order

3.3 Payment information

Payments may be processed using:

  • AddPay
  • Electronic Funds Transfer (“EFT”)
  • Cash on Delivery, where available

Card payments are processed through AddPay’s secure payment systems. Leo Sneaker Store does not ordinarily receive or store your complete payment-card number, CVV or banking login credentials.

We may receive limited payment information, including the card type, payment status, transaction reference, transaction amount and portions of a card number required to identify a transaction.

For EFT payments, we may process payment confirmations, account-holder names, bank references and other information appearing on proof-of-payment documents.

For Cash on Delivery orders, we process the information necessary to confirm the order, arrange delivery and record payment.

Customers must not send card PINs, CVV numbers, online banking passwords or one-time passwords to Leo Sneaker Store.

3.4 Account information

When you create a WooCommerce account, we may collect and store:

  • Your name and contact details
  • Username and encrypted password
  • Billing and delivery addresses
  • Order history
  • Wishlist or saved-product information
  • Account preferences

Passwords are stored in protected or encrypted form. We cannot view your original account password.

3.5 Customer-support information

When you contact us by email, telephone, WhatsApp, a website form or social media, we may collect:

  • Your contact details
  • Order number
  • Messages and correspondence
  • Images or videos supplied in support of a product query, return or complaint
  • Records of how your query was resolved

3.6 Technical and usage information

When you access our website, we and our authorised service providers may automatically collect:

  • Internet Protocol address
  • Browser type
  • Device type
  • Operating system
  • Approximate location derived from your IP address
  • Referring website or advertisement
  • Pages and products viewed
  • Shopping-cart activity
  • Date, time and duration of visits
  • Website interaction and conversion information
  • Cookie and similar-technology identifiers

4. How We Collect Personal Information

We collect information:

  • Directly from you during registration, checkout or communication
  • Automatically through cookies, pixels and analytics technologies
  • From payment processors after a payment attempt
  • From delivery and logistics providers
  • From advertising and social-media platforms
  • From fraud-prevention, security and technical service providers
  • From publicly available sources where lawful and relevant

5. Why We Process Personal Information

We may process personal information to:

  • Create and administer customer accounts
  • Process and confirm purchases
  • Receive and verify payments
  • Pick, pack and dispatch orders
  • Provide delivery and shipment tracking
  • Process returns, exchanges and refunds
  • Communicate order and service updates
  • Respond to enquiries, complaints and support requests
  • Detect or prevent fraud, chargebacks and unlawful activity
  • Maintain website security and functionality
  • Keep accounting, tax and transaction records
  • Improve our website, products and customer experience
  • Measure website traffic and advertising performance
  • Display relevant advertisements, where permitted
  • Send marketing communications where legally permitted
  • Comply with legal, regulatory and contractual obligations
  • Establish, exercise or defend legal claims

6. Lawful Grounds for Processing

We process personal information where:

  • It is necessary to enter into or perform a contract with you
  • Processing is required by law
  • You have provided consent
  • Processing protects your or another person’s legitimate interests
  • Processing supports our legitimate business interests without unjustifiably affecting your privacy rights

You may withdraw consent where processing depends on consent. Withdrawal will not affect processing that lawfully occurred before consent was withdrawn.

Certain information is required to process an order. If you do not provide it, we may be unable to accept payment, deliver the order or provide requested services.

7. WooCommerce and WordPress

Our online store operates using WordPress and WooCommerce.

WooCommerce processes information necessary to operate features including:

  • Customer accounts
  • Shopping carts
  • Checkout
  • Order administration
  • Product reviews
  • Coupons
  • Returns and refunds

Temporary shopping-cart information may be stored through cookies so that products remain in your cart while you browse the website.

Our hosting, security, backup, email and website-management providers may process limited personal information when providing their services to us.

8. Payments and AddPay

When you select AddPay at checkout, payment information is submitted to or processed by AddPay and its authorised financial, banking, fraud-prevention and technology partners.

These providers process information under their own legal and privacy obligations. We encourage customers to review the privacy information displayed on the payment page.

We do not sell payment information. Payment and transaction information is used only for payment processing, fraud prevention, accounting, refunds, chargeback management and legal compliance.

9. Deliveries and The Courier Guy

We use The Courier Guy to assist with deliveries, shipment tracking and, where applicable, return collections.

We may provide the courier with information necessary to complete these services, including:

  • Recipient’s name
  • Telephone number
  • Email address
  • Delivery or collection address
  • Order or shipment reference
  • Parcel information
  • Delivery instructions

The Courier Guy may contact you directly to arrange delivery or collection. Courier providers process information in accordance with their own privacy obligations and policies.

10. Google Services

We may use Google services, including:

  • Google Analytics
  • Google Ads
  • Google Merchant Center
  • Google Shopping
  • Google Tag Manager
  • Google conversion tracking
  • Google remarketing or audience tools

These services may use cookies, tags or similar technology to collect information about visits, product views, cart activity, purchases and interactions with advertisements.

The information may be used to:

  • Measure website traffic
  • Understand how visitors use our store
  • Measure sales and advertising performance
  • Prevent fraudulent advertising activity
  • Improve advertising campaigns
  • Display relevant advertisements, where consent or another lawful ground exists

We do not intentionally submit full payment-card details or other prohibited sensitive information to Google through advertising tags, analytics tools or product feeds.

Where legally required, optional Google advertising and analytics technologies will only be activated after the user has made an appropriate cookie choice.

Users can learn more about Google’s processing practices through Google’s Privacy Policy and advertising settings.

11. Meta, Facebook and Instagram

We may use Meta business tools, including the Meta Pixel, Facebook Ads and Instagram Ads.

These tools may collect or receive information about:

  • Website visits
  • Products viewed
  • Cart activity
  • Checkout events
  • Completed purchases
  • Browser and device information
  • Cookie identifiers
  • Interaction with our advertisements

We use this information to measure advertising results, build permitted audiences and display relevant advertisements.

Meta processes certain information under its own terms and privacy policy. Advertising cookies and pixels will be managed through our cookie-consent system where consent is legally required.

12. TikTok and Other Social Networks

We may use TikTok advertising, analytics or pixel technologies to measure advertisement performance and website interactions.

We may also operate pages or advertising accounts on other social networks. When you interact with Leo Sneaker Store through a social network, that platform may independently process your information according to its own privacy policy.

Social-media platforms may receive information through cookies or pixels where those technologies are enabled and legally permitted.

13. Cookies and Similar Technologies

Cookies are small files stored on your device when you visit a website.

We may use:

Essential cookies

These are required for:

  • Website security
  • Shopping-cart functions
  • Checkout
  • Account login
  • Payment processing
  • Remembering privacy selections

Essential cookies cannot always be disabled because the website may not function correctly without them.

Analytics cookies

These help us understand website traffic, page performance and how customers use our store.

Advertising cookies

These may be used to:

  • Measure advertising conversions
  • Limit repeated advertisements
  • Build advertising audiences
  • Display more relevant advertising

Preference cookies

These remember choices such as account, display, location or browsing preferences.

Where required, optional analytics and advertising cookies will only operate after you provide consent. You can accept, reject or change your optional-cookie choices through our cookie banner or cookie-settings tool.

You may also block cookies using your browser. Blocking essential cookies may prevent the cart, login or checkout from operating correctly.

14. Direct Marketing

If you subscribe or where otherwise legally permitted, we may send information about products, promotions, new arrivals and special offers by:

  • Email
  • SMS
  • WhatsApp
  • Telephone
  • Social-media advertising

Where POPIA requires consent for unsolicited electronic marketing, we will request it before sending such marketing.

Existing customers may receive marketing about products similar to those previously purchased where permitted by law. Every electronic marketing message will provide a reasonable way to unsubscribe or object.

You may opt out at any time by:

  • Using an unsubscribe link
  • Replying “STOP” where that option is provided
  • Contacting sales@leosneakerstore.co.za
  • Sending a request to +27 61 696 6508

Opting out of marketing does not stop necessary order, payment, delivery, security or customer-service communications.

15. When We Share Personal Information

We may share limited information with trusted service providers where reasonably necessary, including:

  • AddPay and payment-service providers
  • Banks and financial institutions
  • The Courier Guy and logistics providers
  • WordPress, WooCommerce and website-service providers
  • Hosting, email, security and backup providers
  • Google, Meta, TikTok and other advertising or analytics providers
  • Accountants, auditors, insurers and professional advisers
  • Fraud-prevention and chargeback-management providers
  • Government bodies, regulators, courts or law-enforcement authorities where legally required

Service providers are only given information reasonably necessary to perform their services.

We do not sell or rent customer names, telephone numbers, email addresses or delivery details to third parties for their independent marketing.

16. International Processing and Transfers

Some technology, hosting, advertising, analytics, social-media or cloud-service providers may process information outside South Africa.

Where personal information is transferred internationally, we will take reasonable steps to ensure that the recipient is subject to an applicable law, agreement, corporate rule or other safeguard providing an appropriate level of protection, as required by POPIA.

17. Information Security

We use reasonable technical and organisational safeguards to protect personal information against:

  • Loss
  • Unauthorised access
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

Measures may include SSL encryption, access controls, password protection, software updates, monitoring, backups and restricted administrative access.

No internet transmission or electronic storage method is completely secure. We therefore cannot guarantee absolute security, but we will take reasonable and appropriate measures to protect information under our control.

Where required by law, affected persons and the Information Regulator will be notified of a qualifying security compromise.

18. Retention of Information

We retain personal information only for as long as reasonably necessary to:

  • Complete transactions and deliveries
  • Administer returns, warranties and refunds
  • Respond to disputes or chargebacks
  • Maintain required accounting and tax records
  • Detect and prevent fraud
  • Comply with legal obligations
  • Establish, exercise or defend legal claims

When information is no longer reasonably required, it will be deleted, destroyed or de-identified, subject to technical backup cycles and legal retention requirements.

19. Your Privacy Rights

Subject to POPIA and other applicable laws, you may request that we:

  • Confirm whether we hold your personal information
  • Provide access to personal information held about you
  • Correct inaccurate or incomplete information
  • Delete or destroy information that we are no longer authorised to retain
  • Stop or restrict certain processing
  • Record an objection to processing
  • Withdraw consent where processing is based on consent
  • Stop sending direct marketing communications
  • Explain how your personal information was obtained or used

We may need to verify your identity before completing a privacy request. Some requests may be limited where we must retain information by law, protect another person’s rights or establish, exercise or defend a legal claim.

Requests can be submitted to sales@leosneakerstore.co.za.

20. Product Reviews and Public Content

If you submit a product review, comment or other content for publication, your selected display name and submitted content may become publicly visible.

Do not include telephone numbers, addresses, payment information or other sensitive information in a public review.

We may moderate or remove content that contains personal information, unlawful material, abusive statements, spam or information unrelated to the product.

21. Children’s Information

Our website is not specifically directed at children under 18.

A person under 18 should use the website and place an order only with the involvement and permission of a parent or legal guardian. We do not knowingly use children’s personal information for personalised advertising.

If you believe that a child supplied personal information without appropriate permission, contact us so that we can assess and address the matter.

22. Third-Party Links

Our website may contain links to payment providers, courier tracking pages, social networks or other external websites.

We do not control the privacy or security practices of independent third-party websites. Customers should review the privacy policy of each external service they use.

23. Complaints

Please contact us first so that we can investigate and attempt to resolve your privacy concern:

Leo Sneaker Shop (Pty) Ltd
Email: sales@leosneakerstore.co.za
Telephone: +27 61 696 6508
Address: 74 Beach Road, Gordon’s Bay, Cape Town, Western Cape, 7151

You may also lodge a complaint with the South African Information Regulator:

Information Regulator South Africa
Website: https://inforegulator.org.za
POPIA complaints email: POPIAComplaints@inforegulator.org.za
Telephone: 010 023 5200

24. Changes to This Privacy Policy

We may update this Privacy Policy when our business practices, service providers, website technologies or legal obligations change.

The current version will be published on this page with its effective date. Material changes may also be communicated through the website or another appropriate communication channel.

25. Contact Us

For questions, objections, corrections, deletion requests or other privacy enquiries, contact:

Leo Sneaker Shop (Pty) Ltd
Registration number: 2026/435100/07
Trading as: Leo Sneaker Shop
Email: sales@leosneakerstore.co.za
Telephone/WhatsApp: +27 61 696 6508
Address: 74 Beach Road, Gordon’s Bay, Cape Town, Western Cape, 7151, South Africa